FAQ this!
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about the designing:
Why hire a designer?
Off course you can use a free online template. It will be just fine. For more than “just fine” - you hire a designer.
A designer is trained to understand not only visuals and how to make things look pretty, but also the psychology behind those choices, and how to put them to life best. A designer like me can help you plan a strategy, give advice on marketing and use of the right media for the right public.
You want to look like everyone else? Use templates everyone uses.
You want to stand out? Hire someone who design specifically for you.
How does it work?
First consultation = Briefing
Each new project starts with a free, personal chat (live or via Facetime). We will discuss your needs, why you are looking for a designer, what kind of budget you want to spend, what kind of deadline you have in mind and what kinds of assets you need.Down payment
In order to start designing for you I require a downpayment of 25% of the final product price. Once that is paid- I start researching and designing for you!
Research and design
I will start doing my creative research and putting together first drafts. Depending on appointments we made during our talk I will keep you updated on the progress, and show you first drafts to choose from.
Feedback: Round 1
You will give me your feedback on the first drafts, which will help me choose the one right direction to develop further. After I have worked on the chosen direction, I will send it to you for final review.
Feedback: Round 2
After the second review you will either be super happy and accept my design, or you might still have a few remarks. During a feedback round we will discuss them and I will make sure the final design is up to your satisfaction.
Payment and delivery
As I work out the final details of the design, I will send you your invoice. After I am paid I will deliver the product! Easy isn't it?
Celebration!
We celebrate a great process finished!
Is design expensive?
The cost of a design project varies based on its complexity and the time required, for example:
A custom-designed poster typically ranges from €50 to €200, depending on factors like the level of detail, number of revisions, and whether additional elements (photos, illustrations or licensed assets) are needed. Editing and producing a 3-minute interview video, including captions and simple animations, can range from €150 to €500, depending on the scope of edits, customizations, and additional requirements like advanced animations or addition of music.
Each project is unique, so I’m happy to discuss specific pricing details during a personal consultation to ensure you get the best value for your needs, with respect to my expertise, creativity and time.
How long does a design project take?
The timeline for a design project can vary depending on its complexity and requirements, for example:
A professionally designed poster can take anywhere from 2-5 days, depending on the level of detail, revisions, and whether brand assets are provided upfront. Creating a polished 3-minute interview video, including editing, adding captions, and basic animations, typically takes 3-7 days. This timeline may extend if custom graphics or complex edits are required, and does not include the planning and preparation time, like discussing theme, style and story.
Every project is unique, and I’m committed to tailoring timelines to fit your specific needs. The time it will take me to complete your project also depends on how busy the design agenda is at the moment.
During a personal discussion, we can finalize a schedule that works best for us. I’m very flexible and happy to accommodate your deadlines!
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about the use of AI:
Is using AI good or bad?
In the hype of AI art flooding the social media, I would like you to know and consider what goes into using the generative technology.
Design and generating assets have dramatically different environmental footprint. AI image generation is energy-intensive mostly because of server-side processing. While it can seem to be efficient for users, the underlying infrastructure dramatically increases its energy footprint in ways that are invisible to us directly. Designing, photography, videography on the other hand rely on localized power use, which is comparatively lower in energy demands.
Energy use comparison
Let’s compare designing and generating energy use to something familiar, like running a laundry machine. A standard washing machine cycle (front-loading, energy-efficient model) consumes approximately 0.5-1 kWh per load, depending on the settings and water temperature.
Task | Energy Consumption | Equivalent in Laundry Loads |
---|---|---|
AI Image Generation (1 hour) | 10-50 kWh | 10-50 loads of laundry |
Photography + Editing (1 hour) | 0.3-0.6 kWh | ~0.5-1 load of laundry |
Designing Graphics (1 hour) | 0.15-0.4 kWh | ~0.25-0.8 loads of laundry |
Generating images with AI for an hour has a significant energy impact, comparable to doing 10-50 loads of laundry. This highlights the energy-intensive nature of the server infrastructure supporting AI tools. Tasks like photography or graphic design, being more localized, equate to fewer laundry loads, typically under one load per hour.
Is it worth it?
For speed and ideation, AI generation excels. I can create drafts or inspiration boards quickly. For highly polished, customized results, AI generation often complements manual work rather than replacing it, leading to a combined workflow where tweaking and editing remain key. When you are using AI generative models just for fun, or for quick social media content, ask yourself: Is it worth the energy, money and computing power? You might not feel the effects of it right now, but trust me.
The bill is coming.
Do I use AI?
AI generative tools are transforming the creative industry, offering speed and convenience for generating visuals, concepts, and designs. However, they are not a full replacement for designers.
How I use it?
I use generative models to visualize creative ideas as drafts, give custom variations and styling to existing assets. I don't use it as my primary design tool, because I like to have creative control over my process, and I understand the environmental footprint of excessive generating (and that's huge, read about it in question 4. Is using AI good or bad?)
Difference between generating and designing.
AI can be a fun tool to create concepts and sometimes to make design assets quickly however they cut out a lot of steps that make design a meaningful job:
understanding of color psychology and composition, social and cultural context of certain visual choices, strategic thinking, understanding authors rights and respecting other peoples creative work and mental property.
Why it is not a magic fix for all:
- Trial and error in prompts: AI models interpret text literally but aren't perfect in understanding nuances. Users often need to experiment with phrasing, style keywords, and other input adjustments. That takes time a lot of time to perfect.
- Randomness in outputs: AI often introduces variability, meaning even the same prompt can produce different results. That's very little creative control, and can be very inefficient when you need specific results, like something really fitting your brand.
- Limitations in AI's understanding: AI struggles with intricate details, like symmetry or realism in hands and faces. Very often that adds extra time in editing.
Can AI replace people?
AI can replace people, only when we stop seeing the value in human contact and human experience. Life should be a bunch of interesting experiences that make us better.
Designing is an experience, creating is an experience, modelling is an experience. Working together creates connections between people and helps them understand each other. Talking, planning, going through a challenge of organizing something and seeing it through. Those are extremely important parts of life and of work.
Writing a prompt and getting a pretty result (as much as sometimes is handy) is not all that.
Even more interestingly - it is proven to be experienced by the audience too:
Power of live experience
Studies have shown that experiencing live art—witnessing the creative process firsthand or seeing something created by a human being—evokes a deeper emotional response. This connection stems from our innate ability to empathize with others, to feel the energy and effort of creation, and to value the unrepeatable magic of a shared moment.
When I create videos and photos, I aim to capture this essence: the authenticity of real people, their emotions, and the unique energy that flows when we collaborate. Every project becomes a shared experience, a meeting of minds and hearts that infuses the work with a sense of purpose and humanity.
This is something no algorithm can replicate.
The human cooperation
For me, art is about more than just the final image or frame—it’s about the journey of creating it together. It’s about celebrating the imperfections, the spontaneity, and the raw beauty of human expression.
That’s why I work with people, and for people.
Because what we create together is not just a piece of art—it’s a story, a memory, and an experience that speaks to the soul, as well for the makers, models, production team, as for the viewer after.
So let's make human work, in human conditions, for other humans to enjoy!
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about something else?
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